Instream video advertising
Video advertising on Ruutu and Sanoma's advertising network
Reach consumers through high-quality content
You have a goal – we have a solution
What is instream advertising?
- Instream video advertising is shown in TV programmes, series, movies on Ruutu and among editorial video content on news media sites.
- The advertising is shown either in preroll (before the content), midroll (between the content) or postroll (after the content).
- Instream video is an effective way to get your message across, as the ads are watched in full.
Ruutu Premium
Advertising among quality TV entertainment.
Ruutu Premium offers your ad high attention value in a focused viewing environment. Advertising is presented in pre-roll and midroll for both short and long-form TV content – mainly on large TV screens. Advertisements are guaranteed to be viewed until the end of their run, ensuring that your message is effectively delivered.
Sanoma Reach
One of Finland's most extensive video networks, reaching over 1.4 million devices per week.
Your ad will appear in a brand-safe environment with quality TV, news and lifestyle content. Sanoma Reach offers broad reach and effective targeting. Ads are watched until the end, and you can choose horizontal or vertical video – also in a 6-second format.
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Ruutu Attention
High attention in the best ad placements
Ruutu Attention product family includes Premium First, Pause Ad and Ad Takeover.
Premium First
Takeover product on Ruutu.
Premium First is an excellent takeover product on Ruutu. Your advertisement appears in connection with Ruutu program starts, always in the first ad slot. 73 % of Ruutu viewing comes through large TV screens.
Pause Ad
An ad that activates when the user presses pause.
Pause Ad provides good attention value on Ruutu. Now you can bring a spectacular, static ad image to your video platform. When the consumer pauses the program, an ad image appears on the screen until the program is resumed.
Ad Takeover
Exclusive interruption without competition for attention.
Ad Takeover is an effective way to show up to 150 seconds of commercial video during commercial breaks on Ruutu's programs. It is particularly suitable for storytelling and brand awareness.
Designer's tools
Prices and conditions of sale
See the prices and terms of sale for instream video advertising.
Media information
Discover media information on Sanoma's brands and products.
Material Guidelines
See the instructions for submitting Instream video ads.
Contact
See contact details for Sanoma's sales and experts.
