Instream rates

2025

Rates are valid between 1.1.-31.12.2025

Instream-products

Ad formats

	Where?	Presentation	View guaranteed
Ruutu Premium Bumber Ad	All Sanoma video content	shown as pre and post-roll in Sanoma short video content and mid-roll in long TV content
Video Premium Efficiency	Sanoma short video content	shown as pre and post-roll either horizontal or vertical video in Sanoma short video content and on the Pelikone and Älypää gaming sites
Ruutu Premium Reach	All Sanoma video content	shown as pre and mid-roll with all Sanoma TV and video content, and on the Pelikone and Älypää gaming sites	Completed view guaranteed
Ruutu Premium Impact	TV content	shown as pre and mid-roll in long and short TV content	Completed view guaranteed

Pricing

	6 sec	10 sec	15 sec	20 sec	25 sec	30 sec	35 sec	40 sec	45 sec	50 sec	55 sec	60 sec
Ruutu Premium Bumber Ad	14.70
Video Premium Efficiency		20,00	28,00	32,00
Ruutu Premium Reach		28,00	39,20	44,80	50,40	56,00
Ruutu Premium Impact		30,00	42,00	48,00	54,00	60,00	63,00	66,00	69,00	72,00	75,00	78,00

Pause Ads

Pause Ad Ruutu

Ad shown inside Ruutu

	CMP
Pause Ad Ruutu	32 €

Pause Ad Reach

Ad shown in all video inventory through Sanoma

	CMP
Pause Ad Reach	28 €

Seasonal indexes & targeting

Seasonal indexes

Weeks	Index	Dates
1	90	1.-5.1.2025
2-8	110	6.1.-23.2.2025
9-18	100	24.2.-4.5.2025
19-26	110	5.5.-22.6.2025
27-32	90	23.6.-3.8.2025
33-39	110	4.8.-21.9.2025
40-47	100	22.9.-16.11.2025
48-50	110	17.11.-14.12.2025
51-52	90	15.-31.12.2025

Targeting pricing

Targeting surplus +15 %
Age	+18, 15-34, 25-44, 25-54, 45+
Gender	Male/Female
Geo	Regions, Capital region
Other	Time targeting, device targeting, interactive video ads, exceptional replay limit

Targeting surplus +20 %
Combination of two +15 % surpluses
Age + Gender	M+18, F+18, M15-34, F15-34, M25-44, F25-44, M25-54, F25-54, M45+, F45+
Geo	City-level targeting
Interest	For example: Fitness and well-being, Food and wine, Families with children, Home and garden, Finances, Travel, Consumer electronics and gaming, Relationships and sex, Events and leisure time tips, Fashion and beauty, Science and technology, Motor vehicles, Jobs, Gambling, Sport, Ice hockey, Football
Other	Programme-specific targeting, message chaining , theme-based targeting, site-level targeting, income class, device

Targeting surplus +30 %
Targeted audiences	Customer-specific audiences / tailored audiences

Printable rates

Video instream prices 2025 PDF, 470 kB

Instream rates 2024 PDF, 384 kB

General Terms and Conditions 2025 PDF, 495 kB