Multichannel solutions and material instructions for news and magazine media
See also
News media front page
The front page ad (topscroll format) is displayed on a device-specific basis once you enter the newspaper's website or mobile apps. The multichannel front page is run on a display basis, the ad is not shown to every visitor.
In newspaper's digital edition the front page of the print issue will be shown.
Helsingin Sanomat
| Material instructions | Timetable | Delivery | |
|---|---|---|---|
Print materials | 5 x 308, |
| Via material transfer link that will be sent after booking
|
Digital materials | (2 items: mobile & desktop) Desktop: Mobile: | ||
Things to note in print materials
The HS front page cannot include a working EAN code. A barcode may cause ghost shopping at checkouts in shops. Sanoma Media Finland Oy does not filter out barcodes in materials.
Things to note in digital materials
For the HS front page you will need both ad materials: desktop & mobile. It is not possible to run the ad via a 3rd party tag (e.g. Adform).
The video will be shown as a looping video. Video material can also be implemented with audio. Please note that the ads will run automatically without sound and requires user selection for sound.
Note Safe Area! The bottom of the ad should not contain important content such as a logo, CTA or text. Depending on the height of the browser window, this area may be hidden.
Here are the dimensions and Safe Area requirements for different ad sizes:
Desktop horizontal image
Size: 1920 x 1200 px
File format: JPG or PNG
File weight: max 300 KB
Safe area is 1920 x 840 px from the top. Please note that an area of 360 px from the bottom of the ad should not be used for important content such as a logo, CTA or text. Depending on the height of the browser window, this area may be hidden.
Desktop horizontal video
Size:1920 x 1080 px
File format: MP4
File weight: max 3.5 MB
Duration: 3-30 s
Safe area is 1920 x 840 px from top. Please note that 240 px from the bottom of the ad should not be used for important content such as logo, CTA or text. Depending on the height of the browser window, this area may be hidden.
Mobile vertical image
Size:1080 x 1920 px
File format: JPG or PNG
File weight: max 300 KB
Safe area is 1080 x 1340 px from top. Please note that an area of 580 px from the bottom of the ad should not be used for important content such as a logo, CTA or text. Depending on the height of the browser window, this area may be hidden.
Mobile vertical video
Size: 1080 x 1920 px
File format: MP4
File weight: max 3.5 MB
Duration: 3-30 s
Safe area is 1080 x 1340 px from top. Please note that an area of 580 px from the bottom of the ad should not be used for important content such as a logo, CTA or text. Depending on the height of the browser window, this area may be hidden.
Aamulehti and Satakunnan Kansa Länsi-Suomi
| Material Instructions | Timetable | Delivery | |
|---|---|---|---|
Print materials | Front page Size 254 x 308 mm |
| Via material transfer link that will be sent after booking
|
Digital materials | 2 materials: mobile + desktop Desktop: Mobile: | Via material transfer link that will be sent after booking
| |
Things to note in print materials
The ad on the front page cannot have a working EAN code. A barcode may cause ghost shopping at checkouts in shops. Sanoma Media Finland Oy does not filter barcodes in ad materials.
Things to note in digital materials
To run a homepage in digital, you need two materials: desktop and mobile. It is not possible to run the assets via a 3rd party tag (e.g. Adform).
The video will be displayed in a looping format. Video material can also be implemented with audio. Please note that ads will run automatically without sound and requires user selection for sound.
Note Safe Area! Important content such as a logo, CTA or text should not be placed at the bottom of the ad. Depending on the height of the browser window, this area may be hidden.
Here are the dimensions and Safe Area requirements for digital media:
Desktop Horizontal Image
Size: 1920 x 1200 px
File Format: JPG or PNG
File Weight: max 300 KB
Safe area is 1920 x 840 px from the top. Please note that an area of 360 px from the bottom of the ad should not be used for important content such as a logo, CTA or text. Depending on the height of the browser window, this area may be hidden.
Desktop Horizontal Video
Size: 1920 x 1200 px
File Format: MP4
File Weight: max 3.5 MB
Duration: 3-30 s
Safe area is 1920 x 840 px from top. Please note that 240 px from the bottom of the ad should not be used for important content such as logo, CTA or text. Depending on the height of the browser window, this area may be hidden.
Mobile vertical image
Size:1080 x 1920 px
File format: JPG or PNG
File weight: max 300 KB
Safe area is 1080 x 1340 px from top. Please note that an area of 580 px from the bottom of the ad should not be used for important content such as a logo, CTA or text. Depending on the height of the browser window, this area may be hidden.
Mobile vertical video
Size:1080 x 1920 px
File format: MP4
File weight:max 3.5 MB
Duration: 3-30 s
Safe area is 1080 x 1340 px from top. Please note that an area of 580 px from the bottom of the ad should not be used for important content such as a logo, CTA or text. Depending on the height of the browser window, this area may be hidden.
Ilta-Sanomat
| Material Instructions | Timetable | Delivery | ||
|---|---|---|---|---|
Print materials | Spread and full page Spread 528 x 365 mm Full page 254 x 365 mm | ½-page horizontal and ½-page vertical ½-page 254 x 180 mm (horizontal) ½-page 125 x 365 (vertical) | The day before publication at 12 noon Monday's issue: Special issues and holidays exception schedule | Via material link that will be sent after booking:
|
Digital materials | W620 x H891 px, max 300 KB | W600 x H500 px, max 300 KB
| ||
| Material Instructions | Timetable | Delivery | |
|---|---|---|---|
Print materials | Size page 254 x 365 mm The native advertising must be separated from the journalistic content in print by a frame (5mm) and by placing the word MAINOS (12 pt) written in versal script on the top left and bottom right of the frame. The font colour is black or white and the font must be continuous. See here for further instructions. | Delivery 2 working days before the campaign starts. | Via material link that will be sent after booking:
|
Digital materials | About 600x314, max 80 kb, jpg No bullet points are used in the header. Question mark, dash or colon are ok. The use of exclamation marks is not recommended. For example: do you know the salt bombs in everyday foods? OR Many people unknowingly eat too much salt on a daily basis The title and intro should be grammatically correct and in good Finnish. The click should be directed to content that is in line with the headline and ingress (not, for example, to a product catalogue, the front page of a company's website or an online shop). It is a good idea for the author to familiarise themselves with how similar topics have been headlined and illustrated in the chosen media in the past. | Delivery of content 2 working days before the campaign starts. | Via material link that will be sent after booking:
If there are any problems with the delivery of the material via the download link, please contact us by email: digitrafiikki@sanoma.com |
Helsingin Sanomat
HS digital full page ad formats appear inside the articles, smaller ad formats usually at the end of the articles.
| Material Instructions | Spread, full page, fixed inserts* | Smaller ad size | Timetable | Delivery |
|---|---|---|---|---|
Primary material | Spread 528 x 365 mm | 3 x 365, 150 x 365mm |
| Via material link that will be sent after booking:
|
Data | W620 x H891 px, max 300 KB | W600 x H500 px, max 300 KB |
*Fixed inserts appear in a carousel on a 4-page with 1-4 images, on an 8-page with 1-8 images, provide desired page number in the image file name. Each carousel page can have its own destination URL. Multichannel does not apply to Kauppapaikka or other Helsingin Sanomat media, unless specifically mentioned in the price list.
.
| Material Instructions | Timetable | Delivery | |
|---|---|---|---|
Print materials | Half page Full page Spread Native advertising must be separated from the journalistic content in print by a frame (5mm) and by placing the word MAINOS (12 pt) in verse on the top left and bottom right of the frame. The font colour is black or white, and the font must be continuous. See here for further instructions | Delivery 2 working days before the campaign starts | Via print material link that will be sent after booking:
|
Digital Materials | Image 600x314, max 80 KB, jpg Do not end the headline with period. Question mark, dash or colon are ok. The use of exclamation marks is not recommended. For example: do you know the salt bombs in everyday foods? OR Many people unknowingly eat too much salt every day The headline and intro should be grammatically correct and in good Finnish | Delivery of content 2 business days before the start of the campaign. | Via digital material link that will be sent after booking:
If there are any problems with the delivery of the material via the download link, please contact us by email: digitrafiikki@sanoma.com |
If Sanoma provides the native advertising materials, Sanoma is also responsible for the delivery of the materials and the customer does not have to deliver them.
Aamulehti and Satakunnan Kansa Länsi-Suomi
Spread, 1/1 page, ½ page, 3 x 365, fixed inserts,
| Material Instrutions | Timetable | Delivery | ||
|---|---|---|---|---|
Print Materials | Spread, full page, fixed inserts
Spread 528 x 365 mm** Fixed inserts 254 x 365 mm* | Half-page and 3 x 365
3 x 365 150 x 365 mm** |
| Via material link that will be sent after booking:
|
Digital | W620 x H891 px, max 300 KB | W600 x H500 px, max 300 KB | ||
* Fixed attachments will appear as full-page carousel. 4-page with 1-4 images, 8-page with 1-8 images, provide desired page number in the file name. Each page can have its own destination URL.
**Multi-channel native solution also available. See separate native solution material guide.
| Material Instuctions | Timetable | Delivery | |
|---|---|---|---|
Print materials | Half page Full page Spread Native advertising must be separated from the journalistic content in print by a frame (5mm) and by placing the word MAINOS (12 pt) written in versal script on the upper left and lower right of the frame. The font colour is black or white and the font must be continuous. See here | Delivery 2 working days before the campaign starts. | Via print material link that will be sent after booking:
|
Digital Materials | Image 600x314, max 80 KB, jpg Do not end the headline with period. Question mark, dash or colon are ok. The use of exclamation marks is not recommended. For example: "do you know the salt bombs in everyday foods?" The headline and intro should be grammatically correct and in good Finnish | Delivery of content 2 business days before the start of the campaign. | Via material link that will be sent after booking:
If there are any problems with the delivery of the material via the download link, please contact us by email: digitrafiikki@sanoma.com |
If Sanoma provides the native advertising materials, Sanoma is also responsible for the delivery of the materials and the customer does not have to deliver them.
| Ad materials to be produced | |
|---|---|
Release date | Reservations and delivery of materials |
| Monday | Thu at 9 am |
| Tuesday | Fri at 9 am |
| Wednesday | Mon at 9 am |
| Thursday* | Tue at 9 am |
| Friday | Wed at 9 am |
| Saturday | Thu at 9 am |
| Sunday | Thu at 9 am |
Note: see exceptional timetables for holidays
| Price list | ||
|---|---|---|
| Production | Price | |
If the advertiser provides the material on which the advertisement is based | 2/1 page | 460 € |
| 1/1 page | 350 € | |
| ½ page and 3 x 365 | 300 € | |
| 5 x 88 | 260 € | |
| Material Instructions | Timetable | Delivery | ||
|---|---|---|---|---|
Print materials | Full page Full page 254 x 365 mm | Half-page and bottom front bar 5 x 88 ½-page 254 x 180 mm Bottom bar on front page 254 x 88 | Date of publication: Bookings and materials to be prepared: Materials to be prepared: | Via material link that will be sent after booking:
|
Digital materials | W620 x H891 px, max 300 KB | W600 x H500 px, max 300 KB | ||
| Material instructions | Timeline | Delivery | |
|---|---|---|---|
Print materials | Full page, 2nd cover, 3rd cover ET, Hyvä terveys, Kodin Kuvalehti, Spread, 1. spread, 2. spread ET, Hyvä terveys, Kodin Kuvalehti, | By 12 noon on the day defined in the magazine specific schedule | Via material link that will be sent after booking:
|
Digital | W620 x H891 px, max 300 kb | By 12 noon on the day before publication | Via material link that will be sent after booking:
|
| Material Instructions | Timetable | Delivery | |
|---|---|---|---|
Print materials | Full page Spread The word MAINOS must be used to distinguish the native advertisement from the journalistic material. MAINOS is written in capital letters, font size 12pt. On the full page, the word MAINOS must be placed horizontally in the upper left-hand corner. In the notice size of the brochure, the word MAINOS must be placed horizontally in both upper corners. | By 12 noon on the day defined in the magazine specific schedule | Via material link that will be sent after booking:
|
Digital Material | About 600 x 314, max 80 kb, jpg No bullet points are used in the headline. A question mark, dash or colon is acceptable. The use of exclamation marks is not recommended. The title and intro must be grammatically correct and in good Finnish. The click should be directed to content that is in line with the title and ingress (not, for example, to a product catalogue, the front page of a company's website or an online shop). The content must deliver on the promise of the title. | Delivery of content 2 business days before the start of the campaign. | Via material link that will be sent after booking:
If there are any problems with the delivery of the material via the download link, please contact us via email: digitrafiikki@sanoma.com |
If Sanoma provides the native advertising materials, Sanoma is also responsible for the delivery of the materials and the customer does not have to deliver them.