Star and Event Partnerships
Build an emotional bond with your brand
Events and star partnerships bring your brand close to people and into moments that truly matter. When you are present in unique encounters, your brand isn't just a logo – instead, it creates a genuine emotional bond with your audience.
Festival partnership
Be there when the best memories of the year are made
Nelonen Media Live produces around thirty festivals and events across Finland. Our events are attended by almost half a million people.
Most of our events are aimed at people aged 25–54. Himos Juhannus is targeted at young adults aged 18–35.
Make events part of your brand's marketing communications
The power of event partnerships lies in their impact and effectiveness. At festivals, those can be utilised to the max in terms of both image and brand experience. By combining the partnership with advertising in selected Sanoma media, you can create a campaign that truly leaves a mark.
Face-to-face encounters, direct contact and strong interactivity bring your brand close to the target audience in an environment where they are very receptive. You can encourage your customers to try out your brand and create positive emotions and lasting memories that will increase brand awareness and loyalty.
Our event portfolio offers the best solutions whether you're building a brand, developing your image as an employer or even launching a product. We have a completely unique set of tools and media solutions to help you get the most out of your event partnership.
If you are interested in collaboration, Olavi Kajantie is here to help.
Star partnerships and influencer marketing
Boost your brand's appeal with a star partnership
Star partnerships and influencer marketing allow you to attach your brand to the impressions associated with a star. You can influence and spark conversations through the people your target audience admires, appreciates and listens to.
Star partnerships can include content production on the star's or the brand's channels, product testing, product development, event hosting, podcast collaborations, music production or product launches.
Contact Simge Arikan to talk about partnerships.
How our clients used star and event partnerships in their marketing
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The new era of sponsorship goes beyond logosFestivals spurred the 17.5% growth of cultural sponsorship in 2025.
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Interested?
We are happy to help with all your event and star partnership needs!