Performance-based Display Advertising
Pay only for actual clicks
In performance-based advertising, you only pay for actual clicks
The cost per click depends on the performance of the campaign, and each ad format has its own base price. Performance-based advertising is often the most cost-effective way to drive traffic to your website.
Social Media Post Ad
Social Media Post Ad is an impressive, effective tactical ad format when you want to drive traffic to your website, generate conversions or improve the reach of your Facebook advertising. Social Media Post Ad can be either a link ad or a CTA ad with CPC pricing. The ad can consist of a video, an image or a carousel.
Image Ad
Performance-based solution with the lowest cost-per-click. Image Ad is a good choice when the volume of traffic is your most important indicator.
Native Ad
A native-style ad format that blends into editorial environments, letting you tell a richer story around your brand or product. Drive users to your website or a branded article hosted on Sanoma's sites – whichever fits your goal. The format combines image and copy, giving you the space to educate, inspire, or convince.
Best for: products or services that benefit from context – where a headline alone won't do the selling.
Targeting Performance-based Display Advertising
Targeting options are divided into two categories: interest target groups and other target groups. In the interest target groups, you can choose only one defining targeting option at a time, in addition to which you can choose one targeting option from the other target groups. It is also possible to only choose one targeting option from the other target groups.
If you wish, you can choose multiple targeting options using the condition “or”, for example, “Business and Investing” OR “Education”, in which case those belonging to both target groups will see the ad.
Tips for creating ads
In performance-based advertising, the role of ads is further emphasized. The ad must be clearly structured and appealing to your target group. Here are some things to keep in mind when designing ads for a performance-based campaign:
The right kind of advertising message is an effective way to target advertising to your target audience
- Use an advertising message to address the right target group.
- Make your case clear and simple and take all the extra information to landing pages.
You can have more than one ad version per ad format. The appropriate number of ad variants depends on the campaign structure, budget and campaign time.
- The system's automatic optimization selects the ad versions that work the best. We can't guarantee consistent visibility for all ad versions.