Sanoma Total TV

Sanoma Total TV

Total TV

The TV is an emotive media with a quick reach. Sanoma's data on interests allows you to reach even more precise target audiences who are already tuned for the right mood based on their areas of interest both linearly and through the Ruutu Video Network.

Television - Create an Emotional Impact

One connection trumps all others. The television reaches Finns effectively and through multiple senses. The combination of video and sound allows you to have a strong impact on people's emotions and perceptions. This also provides a unique opportunity for brands to leave a long-term trace on memory in a casually focused and entertaining media environment.

Sanoma’s TV channels reach 3.9 million Finns each week. Viewers challenge us to provide the best content for them. With us, you can create proven multichannel entertainment phenomena that consumers talk about at home, around coffee tables and on social media. The appeal of these topical phenomena also reinforces your message.

Television

Create an Emotional Impact

One connection trumps all others. The television reaches Finns effectively and through multiple senses. The combination of video and sound allows you to have a strong impact on people's emotions and perceptions. This also provides a unique opportunity for brands to leave a long-term trace on memory in a casually focused and entertaining media environment.

Video

In addition to the TV, video content is increasingly consumed via online TV using a computer, Smart TV, smartphone or tablet. The video is an effective brand advertising tool, and the online channel makes video advertising also more appropriate for tactical campaigns than traditional TV advertising. The strengths of the video and sound are their ability to tell stories and evoke emotional reactions that go on to have an impact on consumers’ purchase behaviour.  Advertisers who tell stories have also been proven to stick to the minds of consumers better and more permanently.