News & Articles
Measuring advertising often leads you astray – beware the doom loop of performance-marketing
Combining performance and brand marketing tools is the key to effective advertising, WARC’s Paul Stringer says.
Marketer, remember the boomers!
Older age groups have a lot of purchasing power.
How to appeal to Generation Z
Compared to the general population, Generation Z's media consumption is dominated by video, audio and streaming services. Social Media reaches the target group better than the average.
The moving image moves both people and business
The world around us is changing, and so are the ways we consume moving images. Both people and technology are at the heart of this change. Tuomo Sinkkonen reveals what is the best tool to create in the midst of it all.
Boredom is the worst enemy of effective marketing
Marketing consultant and advertising effectiveness guru Peter Field's top tip for marketers: don't be boring.
