News & Articles
Sanoma and Viaplay expand their advertising sales partnership, offering a wider reach among sports fans
Advertising on Viaplay's three sports channels is now available through Sanoma.
E-commerce Trends 2026: interactivity, virtual assistants, personalisation and branding platforms
E-commerce experts tell you what the e-commerce trends and keys to success will be in 2026.
Study shows the Finnish market continues to have faith in programmatic buying
Although programmatic buying has not seen much growth in the Finnish market in recent years, a survey by IAB Finland indicates that the method remains relevant. New channels and metrics may be the key to growth.
Marketing trends 2026: Emotions, algorithms, brand, understanding people, measurability - and AI, of course
We asked a group of marketing professionals which trends will dominate in 2026. Here are the highlights.
The TV programmes of spring 2026 are a diverse mix of intriguing new releases and familiar favourites
The captivating TV spring is packed with entertainment, music, top reality and lifestyle on Sanoma's channels. Discover our wide selection of programmes that offer a multitude of opportunities for advertisers.
Sanoma Total TV's weekly reach has increased among young adults
The use of streaming service Ruutu in the 25-44 age group has increased by 25% compared to autumn 2024.
Gambling reform opens up the market – Finnish players are rational and open to new brands
Finnish players are discerning and make their choices based on reliability, credibility and safety, according to a survey conducted by Sanoma's Finnish Player Survey.
Finns' trust and interest in news remains among the highest in the world
The survey results are also good news for advertisers. 75% of Finns say they trust most of the news they follow and 67% believe that most news can be trusted, according to the Digital News Report 2025 survey by the Reuters Institute at Oxford University.
Brand building and brand awareness: where does a good, sustainable brand come from?
What is a brand and how to build it sustainably? Consider these issues when building awareness and planning brand advertising.
Effective advertising in a trusted environment
News media offers advertisers reliability and security as an alternative to social media, writes Team Lead, Digital Sales Minna Kruhse.
Measuring advertising often leads you astray – beware the doom loop of performance-marketing
Combining performance and brand marketing tools is the key to effective advertising, WARC’s Paul Stringer says.
Inspiring B2B brands stimulate and entertain
Changes in the decision-maker profile should affect everything in B2B marketing, writes Tiina Kosonen.
Marketer, remember the boomers!
Older age groups have a lot of purchasing power.
How to appeal to Generation Z
Compared to the general population, Generation Z's media consumption is dominated by video, audio and streaming services. Social Media reaches the target group better than the average.
E-commerce trends 2025: Experience, customer understanding, artificial intelligence, partnerships and sustainability.
E-commerce experts tell you what the e-commerce trends and keys to success will be in 2025.
