HS

Helsingin Sanomat


Activate and Inspire Discussion

The most welcome friend in the morning is the desired subscription of Helsingin Sanomat. 707 000 readers each day start their day with Helsingin Sanomat before making purchase decisions that day. Your national campaign will also be visible in the digital edition. The secret behind the superior impact of Helsingin Sanomat is its high-quality content and the unparalleled purchasing power of its readers. Print advertising in Helsingin Sanomat reaches a wide audience quickly. It makes the cash register ring and inspires discussion around coffee tables. The reader profile centres around highly educated Finns with a high income. The readership of 707 000 includes both print and the digital edition.

Reach

Readers: 672 000 / day
Source: National Readership Survey KMT 2018 / KANTAR TNS

Contact

Customer Service
Corporate customers tel. +358 10 80 80 85*
Advertising and media agencies tel. +358 10 80 80 95*
*) 0,0840 eur/min, incl. VAT 24 %
Available weekdays 8.00 am - 4.00 pm

Target group

Higher education
Over 40 year
City dweller
High income

Interest

Culture
Quality awareness
Travelling
Food & cooking
Health
Social affairs

Structure

Related Products

Rates

Schedules

Pre-made ads

Publication Day Bookings Deadline for Materials
Monday Fri 9 am Fri 12 noon
Tuesday Mon 9 am Mon 12 noon
Wednesday Tue 9 am Tue 12 noon
Thursday Wed 9 am Wed 12 noon
Friday Thu 9 am Thu 12 noon
Saturday Fri 9 am Fri 12 noon
Sunday Fri 9 am Fri 12 noon
Thursday: Thursday Section Thursday 3 pm of the previous week Wed 12 noon
Friday: Nyt Weekly Supplement Thursday 3 pm of the previous week Wed 12 noon
Saturday: Saturday Section Friday 3 pm of the previous week Fri 12 noon
Saturday: Classified ads for Motor vehicles, Depot and Boats (Saturday Section) Wed 10 am Fri 12 noon
Sunday: Fixed position on the Sunday pages Thu 10 am Fri 12 noon
Sunday: Finance & Career, Jobs Fri 9 am Fri 12 noon
Sunday: Classified ads in the Home Section Thu 3 pm Fri 12 noon
Sunday: Finance & Career and Home Section fixed positions and text ad positions Mon 3 pm Fri 12 noon

Ads to be Prepared

Publication Day Bookings and Materials
Monday Fri 9 am
Tuesday Mon 9 am
Wednesday Mon 9 am
Thursday Tue 9 am
Friday Wed 9 am
Saturday Thu 9 am
Sunday Fri 9 am

Line Ads

Publication Day Bookings and Materials
Monday Fri 12 noon
Tuesday Mon 10 am
Wednesday Tue 10 am
Thursday Wed 10 am
Friday Thu 10 am
Saturday Fri 10 am
Sunday Fri 12 noon

Publication

Helsingin Sanomat is published daily in 2019 except on the following days

Tuesday 1.1. New Year's Day
Monday 7.1. Day after Epiphany
Sunday 21.4 Easter Sunday
Monday 22.4. Easter Monday
Thursday 2.5 Day after May Day
Friday 31.5 Day after Ascension Day
Friday 21.6. Midsummer Eve
Saturday 22.6. Midsummer Day
Sunday 23.6. Day after Midsummer
Sunday 3.11. Day after All Saints' Day
Wednesday 25.12. Christmas Day
Thursday 26.12. Boxing Day
The Thursday section is published on Saturdays except on the following  
2.5.  
The Saturday section is published on Saturdays except on the following  
20.4.  
22.6.  
2.11.  
HS is published with a Sunday layout and the Sunday rates apply to the following issues  
Sat 20.4.  
Thu 20.6  
Sat 2.11.  
   
HS Koulutusliite Fri 25.1.
HS Kesäliite Fri 17.5.
   

Ad Sizes

Helsingin Sanomat etusivu
Front Page
Helsingin Sanomat aukeama
Spread
Helsingin Sanomat 1/1 sivu
1/1 page
Helsingin Sanomat 1/2
1/2 page
Helsingin Sanomat 5 X 42 mm
5 X 42 mm
Helsingin Sanomat 5 x 226 mm
Helsingin Sanomat 5 x 226 mm
Helsingin Sanomat 3 x 365 mm
3 x 365 mm
Helsingin Sanomat 3 x 226 mm
3 x 226 mm
Helsingin Sanomat 3 x 180 mm
3 x 180 mm
Helsingin Sanomat  2 x 180 mm
2 x 273 mm
Helsingin Sanomat 3 x 88 mm
3 x 88 mm
Helsingin Sanomat 2 x 88 mm 2 x 42 mm
2 x 88 mm
2 x 42 mm
Helsingin Sanomat A. 1 x 226 mm B. 1 x 180 mm C. 1 x 134 mm D. 1 x 88 mm
A. 1 x 226 mm B. 1 x 180 mm

Column sizes

5 columns
1 column = 47 mm
2 columns = 99 mm
3 columns = 150 mm
5 columns = 254 mm

Material Instructions

Advertisements can be submitted as a ready-made PDF file or the material can be ordered from Sanoma Media Finland's material services. Read the instructions carefully and, if necessary, seek professional help to guarantee a high-quality end result.