Get Tomorrow 2022 – Notes for Growth

Get Tomorrow'ssa tapailtiin kasvun nuotteja

Suomen suurin maksuton markkinointialan virtuaalitapahtuma, Get Tomorrow, tarjosi jälleen liiketoiminta- ja markkinointipäättäjille näkemyksiä markkinoinnin tulevaisuudesta. Jo kymmenennen kerran järjestetyn, Evento Awards -palkitun, tapahtuman teemana syksyllä 2022 oli Notes for Growth.

Katso keynote-puheenvuorojen tallenteet

Tomorrow People. Consumer Trends for 2030

Richard Cope, Mintel Consulting

The key to meaningful growth: people, not purpose

Thomas Kolster, Goodvertising Agency

Case Isadore

Cycling Struggles. How to create not only awareness but active interest in the brand and break the sales records

Juraj Pobjecký, Isadore Apparel

Case IKEA

The Trash Collection 2021. Making trash into gold – How a brutally honest brand approach broke through the sustainable clutter of modern marketing

Caroline Riis, Try

Kumpi murtuu ensin, pää vai seinä?

Olli Hietalahti, One Eyed Spirits

Tutustu puhujiin

Richard Cope has two decades of experience in market research, macro trends and futurology.

He helps Mintel’s clients to apply trends strategically, examining future market opportunities around issues as diverse, urbanization, renewable energy and the world’s ageing population. He is passionate about being a trends commentator whether through publishing thought leadership pieces, building brand strategy, making conference or exploring new consumer research projects. Richard is the author of Mintel’s annual Sustainability Barometer survey and oversees Mintel’s sustainability research.

Thomas Kolster is a marketing activist on a mission to make business put people and planet first.

As a seasoned branding and sustainability professional of more than 18 years’ standing, he’s advised Fortune 500 companies, small start-ups, governments, agencies, and non-profits. He’s the founder of the global Goodvertising movement that’s inspired a shift for the better in advertising. He’s also the author of two books: ‘Goodvertising’ (Thames & Hudson 2012) and ‘The Hero Trap’ (2020)

Thomas is an internationally recognised keynote speaker who has appeared in more than 70 countries at events like TEDx, SXSW, D&AD & Sustainable Brands; and is a columnist for the Guardian, Adweek, The Drum and several other publications, as well as regularly judging at international award shows such as Cannes Lions and D&AD. Thomas Kolster is a man on a mission — one of the early pioneers in the do-good space, coining the term ”Goodvertising” to describe the changing impact-advertising landscape that’s become a movement in itself.

Olli Hietalahti on mainosmies, josta tuli viinakauppias.

Ensimmäisen uransa Hietalahti teki copywriterina luoden mainoksia vauvanruuasta rynnäkkökivääreihin. Hän työskenteli useissa helsinkiläisissä mainostoimistoissa kuten SEK & Grey ja hasan & partners ja oli mukana perustamassa Mainostoimisto Kingiä. Alkoholin kutsu äityi 2010-luvulle tultua liian voimakkaaksi, joten Hietalahti jätti turvallisen mainosmaailman ja perusti yhtiökumppaninsa Jouko Launeen kanssa Ron de Jeremy -rommin.

Palkintoja niittänyttä rommia myytiin 30 maassa kunnes p**** iski tuulettimeen. Kaverusten uusi rommibrändi, Hell or High Water Rum, perustuukin yrittäjien peräänantamattomuuteen ja kymmenen vuoden kokemukseen pään hakkaamisesta seinään. Hell or High Water -rommin slogan kiteyttää matkan sanoihin "Rough Journey makes a smooth rum." Kokemuksistaan Hietalahti on kirjoittanut kesällä 2022 ilmestyneen kirjan "Maisteluni – romminmakuinen tarina yrittäjyydestä".

Hietalahti on myös perustanut Tom of Finland Organic Vodkan ja kehittänyt St. Christopher, Ron Conquistador ja Origenes -rommit. Hän on ikuinen optimisti, joka uskoo, että asioilla on taipumus järjestyä.

Caroline Riis is a senior creative who started her career at Wieden + Kennedy in London, working for clients like Coca-Cola and Nike.

After 7 years in London and New York, she moved back to Norway and have since been making award winning work at Try Oslo – with her latest achievement being a gold lion at Cannes this year for the campaign The Trash Collection 2021 for IKEA.

Get Tomorrow 2022 Notes for Growth Caroline Riis 1200x1200.jpg

Juraj Pobjecký has been working in the advertising industry for 12 years.

The projects he has worked on have won several awards for creativity and effectiveness locally and internationally, including 4 Euro Effie Awards. Last year he received an award for “Marketer of the year” in Slovakia.