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Malcolm Devoy is Worldwide Chief Planning Officer at PHD, where he leads global strategic thinking across markets and clients. With over 20 years’ experience in media, strategy and digital innovation, Malcolm has worked with major international brands to drive long term growth through effective marketing communications. He is widely recognised for his thought leadership on effectiveness versus efficiency, challenging the industry’s over reliance on short term metrics. A frequent keynote speaker and contributor to industry research and publications, Malcolm combines rigorous data insight with a deep understanding of how brands build meaningful, measurable impact.

James Hurman is one of the world’s most respected experts in marketing and advertising effectiveness. Over the course of his career, he has won more than 50 effectiveness awards and has been named the world’s best strategic planner. He is the founder of the Master of Advertising Effectiveness programme and serves as a Senior Advisor to LIONS Advisory. 

James is the author of several influential studies and publications, including The Effectiveness Code and the acclaimed works The Case for Creativity and Future Demand. Through his research and writing, he helps companies around the world build sustainable, high‑impact marketing and brand strategies. His thinking uniquely combines rigorous research with practical application, enabling organisations to systematically improve marketing performance.

Known as the Generation Game Changer, Henry Rose Lee is an intergenerational diversity & inclusion specialist. She researches, consults and speaks about every generation. From Generation Z as they enter the workforce and become regular consumers of products & services, to Millennials who are establishing their career, and increasing their disposable income, through to Generation X who are in mid-career, and on to Baby Boomers and older, as their working lives mature and as their buying power increases. With a background in sales & business development, followed by HR diagnostics, training and coaching, Henry is intensely pragmatic and also entertaining - providing practical tools and techniques for maximising all generations – both at work, and as consumers. Her international client list includes Outotec, Skanska, Boehringer Ingelheim, RATP, Veolia, Criteo, Cisco, Seismic, Barclays, Legal & General, Mayer Brown, PwC, Tesco, Gowling.